Brand Identity: B2C

LUXURY LAWNS LANDSCAPE LTD.

This new Residential Landscape Business came to me with a logo and a rough website. I helped to elevate their site to support their brand vision, created Google Ad campaigns, designed printed collateral and supported promotions via social media posts

Brand Identity: B2C

Direct Mail Postcard

LLL Website

Website

Brand Identity: B2C

Social Media Posts

Luxury Lawns Landscape

Business Cards

Brand Identity: B2C

Brochure

ALZAUTHORS NON PROFIT

Brand Identity: B2C
Brand Identity: B2C

Logo Variations

AlzAuthors is a not-for-profit organization that connects caregivers and those Living With Dementia (LWD) with the best resources about Alzheimer’s disease, dementia and caregiving. Their mission is to use stories to light the way for others on a dementia journey.

Primarily targeted at women, their brand evokes feelings of hope and support. It also incorporates the familiar Alzheimer’s Disease elements of forget-me-nots and purple. Using a consistent mix of cheerful colours, fonts and graphics, AlzAuthors has built an approachable and recognizable identity.

Brand Identity: B2C

Website

Brand Identity: B2C

Anthologies

Brand Identity: B2C

Promotion Support

Brand Identity: B2C

Business Card

Brand Identity: B2C

Branded Apparel

Brand Identity: B2C

Instagram Images

Brand Identity: B2C

Special Events

Brand Identity: B2C

Podcast

Brand Identity: B2C

Partnerships

YOUTH MUSIC GROUP

The changing children’s choir, La Jeunesse Choirs needed a dramatic update to their identity. Their target had expanded to boys as well as girls, their offerings now included theatre and dance as well as singing and their performances were fun and modern.

They were no longer your average choir and they needed a look to show it. To reflect these changes, a new identity was developed using confident circles, clear fonts, bold colours, an energetic spotlight icon and an inspiring tagline.

Brand Identity: B2C

T-shirts

Brand Identity: B2C

Postcard

Brand Identity: B2C

Event Posters

NEXTUS ARTIST CO OP

Brand Identity: B2C

Unified Brand Look

Brochure, Postcard, Letterhead
The goal of this communication was to link twelve diverse artists, coming together for one powerful group show; Nextus. The common thread to this exhibit was life experience, translated through the personal lens of these artists.  Thus the design had to leave room for showcasing the distinct artists but at the same time, connecting them.

Continuing with the metaphor of thread, a strong weaved fabric texture was used as the connecting visual tool. Paired with a contemporary font and impactful red and black colours, the unifying identity was created.

Brand Identity: B2C

Catalog

Brand Identity: B2C

CD Cover

Brand Identity: B2C

CD Label

Brand Identity: B2C

Postcard Cover Close up

Kathryn Harrison