NEXTUS ARTIST CO OP
Unified Brand Look
Brochure, Postcard, Letterhead
The goal of this communication was to link twelve diverse artists, coming together for one powerful group show; Nextus. The common thread to this exhibit was life experience, translated through the personal lens of these artists. Thus the design had to leave room for showcasing the distinct artists but at the same time, connecting them.
Continuing with the metaphor of thread, a strong weaved fabric texture was used as the connecting visual tool. Paired with a contemporary font and impactful red and black colours, the unifying identity was created.
Postcard Cover Close up
YOUTH MUSIC GROUP
The changing children’s choir, La Jeunesse Choirs needed a dramatic update to their identity. Their target had expanded to boys as well as girls, their offerings now included theatre and dance as well as singing and their performances were fun and modern.
They were no longer your average choir and they needed a look to show it. To reflect these changes, a new identity was developed using confident circles, clear fonts, bold colours, an energetic spotlight icon and an inspiring tagline.