NEXTUS Brand Identity
Unified Brand Look
The goal of this communication was to link twelve diverse artists, coming together for one powerful group show; Nextus. The common thread to this exhibit was life experience, translated through the personal lens of these artists. Thus the design had to leave room for showcasing the distinct artists but at the same time, connecting them.
Continuing with the metaphor of thread, a strong weaved fabric texture was used as the connecting visual tool. Paired with a contemporary font and impactful red and black colours, the unifying identity was created.