LA JEUNESSE Brand Identity
The changing children’s choir, La Jeunesse Choirs needed a dramatic update to their identity. Their target had expanded to boys as well as girls, their offerings now included theatre and dance as well as singing and their performances were fun and modern.
They were no longer your average choir and they needed a look to show it. To reflect these changes, a new identity was developed using confident circles, clear fonts, bold colours, an energetic spotlight icon and an inspiring tagline.